The name of this podcast is deliberate. In most organisations, marketing is the one function where everyone believes they can do the job. Top down, marketing is often dismissed as guesswork or instinct, something anyone can do with a good idea and a brief. This podcast exists to challenge that belief. To demonstrate, through in-depth conversations with practitioners who have actually built brands, that there is a science behind consistent brand growth. That effective marketing is a discipline built on evidence, strategy and execution, not opinion.
Every guest on Anybody Can Do Marketing is a doer. Someone who has led campaigns, grown brands and navigated the realities of building something that lasts in competitive markets. Their candour and depth of experience is what makes each episode worth listening to.
The podcast host, Kavi Rajapaksha, brings over 16 years of experience growing brands through scientific marketing across FMCG and insurance, with recognition for her work at both local and global awards. She brings the same rigour and depth to every conversation on the podcast. Available on The Faculty of Brands YouTube channel.
- Brand strategy
- Marketing effectiveness
- Creativity
- Leadership
- Building brands