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04 / 05The TFOB Podcast

Anybody Can Do Marketing

In-depth conversations with Sri Lanka's best brand minds on the thinking behind the work.

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Artwork for the Anybody Can Do Marketing podcast
A guest in conversation on the TFOB podcast
The offering

The discipline behind great marketing, explored in conversation.

The name of this podcast is deliberate. In most organisations, marketing is the one function where everyone believes they can do the job. Top down, marketing is often dismissed as guesswork or instinct, something anyone can do with a good idea and a brief. This podcast exists to challenge that belief. To demonstrate, through in-depth conversations with practitioners who have actually built brands, that there is a science behind consistent brand growth. That effective marketing is a discipline built on evidence, strategy and execution, not opinion.

Every guest on Anybody Can Do Marketing is a doer. Someone who has led campaigns, grown brands and navigated the realities of building something that lasts in competitive markets. Their candour and depth of experience is what makes each episode worth listening to.

The podcast host, Kavi Rajapaksha, brings over 16 years of experience growing brands through scientific marketing across FMCG and insurance, with recognition for her work at both local and global awards. She brings the same rigour and depth to every conversation on the podcast. Available on The Faculty of Brands YouTube channel.

  • Brand strategy
  • Marketing effectiveness
  • Creativity
  • Leadership
  • Building brands
The TFOB Podcast

Latest conversations.

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Anybody Can Do Marketing - Episode 7: Marketing, Then and Now: Evolving with the Industry11 September 2026

Anybody Can Do Marketing - Episode 7: Marketing, Then and Now: Evolving with the Industry

Kavi Rajapaksha talks with Udara Dharmasena of Roar AdX about how marketing and advertising have evolved, and the learning and adaptability needed to stay relevant in a changing industry.

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Anybody Can Do Marketing - Episode 6: Building Brand Relevance Through Purpose9 August 2026

Anybody Can Do Marketing - Episode 6: Building Brand Relevance Through Purpose

Kavi Rajapaksha and Sachini Gamage Welungoda of Hemas Consumer Brands explore how Fems builds relevance through purpose, supporting women’s independence through education, technology and innovation.

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Anybody Can Do Marketing - Episode 5: How a Startup Changed Consumer Behaviour18 July 2026

Anybody Can Do Marketing - Episode 5: How a Startup Changed Consumer Behaviour

Kavi Rajapaksha speaks with Celeste founder Janik Jayasuriya about identifying an underserved consumer need and building an online supermarket that changed shopping habits through convenience and speed.

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