Spot On Makes Its Debut, Shining a Spotlight on Noteworthy Brand Work from Sri Lanka

Spot On made its debut on the 18th of June at Bay 7, Trace Expert City in Colombo. Elephant House Ice Cream, Ritzbury Roccoa, Prima Kottu Mee, Celeste and CBL took the stage, bringing with them the thinking, strategy, challenges and outcomes behind some of the country's most talked about campaigns and brand work. The evening brought together over 400 marketing and brand professionals, creatives and business owners from across the industry.

This platform was built around one belief. Sri Lanka is home to extraordinary talent and brand stories that deserve to be seen, shared and celebrated. We often look to global markets for inspiration, while there is so much being created here that our own industry can learn from.

The first edition was designed to be as accessible as possible. A non-ticketed evening that opened its doors to the industry. The Sri Lanka Institute of Marketing came on board as Official Educational Partner and the Digital Marketing Association of Sri Lanka as Official Digital Media Industry Partner, two of Sri Lanka's most respected industry bodies lending their support to the platform.

The overwhelming response to the first edition, which saw registrations close well ahead of the event date, confirmed the industry's appetite for exactly this kind of platform. Spot On will return every six months, continuing to bring Sri Lanka's most noteworthy brand work to the stage.